Template Systems & Workflow Optimization

Project Overview

At GTC, I contributed to the design and production of promotional graphics for live entertainment tours. My work involved reformatting existing creative into diverse outputs—ranging from social media posts and display ads to large-scale billboards—ensuring brand consistency across platforms.

I worked within an established templating system to meet rapid turnaround demands while aligning with strict branding guidelines and media specifications.

My Role

• Developed scalable template sets from supplied artwork, adhering to both brand and media guidelines
• Produced multiple design iterations per artist for a range of placements and formats
• Automated repetitive tasks using custom scripts in Photoshop and Illustrator, improving both speed and consistency

Impact

My contributions streamlined production workflows and enabled faster delivery of high-quality assets. This helped GTC support a high volume of creative output across dozens of concurrent campaigns.